LibGuides: MKTG 4900 Dr. Reisenwitz: Researching industries

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Relevant Odum Library databases for finding articles and data

Economic Industry Snapshots
From the U.S. Economic Census. Use the specific NAICS code to get an industry snapshot based on US Census data such as number of establishments, payroll, and industry performance.

Business Source Complete
Scholarly and peer-reviewed articles about business and management theory.
Part of the Database Offerings in GALILEO, Georgia’s Virtual Library.
Business Market Research Collection
The Business Market Research Collection provides company, industry, and geopolitical macroeconomic market research.
Mergent Market Atlas
Market Atlas provides tools for both interactive online research and easy predefined report access. These tools and reports are reflected across multiple product modules including Company, Sustainability, Industry, Country and Economic analysis.
Mergent Market Atlas
Market Atlas provides tools for both interactive online research and easy predefined report access. These tools and reports are reflected across multiple product modules including Company, Sustainability, Industry, Country and Economic analysis.
ABI/Inform
Articles about business, management, and industry news.
Part of the Database Offerings in GALILEO, Georgia’s Virtual Library.

NAICS codes

Using NAICS codes is a very effective way of searching in databases for information about particular industries.

Examples: