LibGuides: MKTG3050 Dr. Futrell: Target Market Profile

VSU Student Data

VSU Factbooks
VSU collects and publishes a wide variety of data about students, enrollment, faculty, finances, and more.
Data and Reports
Links to information about VSU available from the Office of Institutional Research.

Data.census.gov
Demographic and economic information about the U.S. and smaller populations from the Census Bureau. Explore help resources for more advanced searching.
American Time Use Survey
Also from the U.S. Bureau of Labor Statistics, this survey measures the amount of time the U.S. population spends doing various activities such as child care, work, commuting, leisure activities, etc.
State and County Quick Facts
More Census Bureau data on people, businesses, and geography at the city, county, and state levels.
County Business Patterns
Economic data organized by industry. Per the Census Bureau, the data can be used "for analyzing market potential, measuring the effectiveness of sales and advertising programs, setting sales quotas, and developing budgets."
Consumer Expenditure Survey
Data on expenditures, income, and demographic characteristics of consumers in the U.S., from the Bureau of Labor Statistics.

Pew Research Center
"A nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. We conduct public opinion polling, demographic research, content analysis and other data-driven social science research."
Media Insight Project
"The Associated Press-NORC Center for Public Affairs Research taps into the power of social science research and the highest-quality journalism to bring key information to people across the nation and throughout the world." Useful information about news media consumers.
Census Reporter
"An independent project to make data from the American Community Survey (ACS) easier to use. We are unaffiliated with the U.S. Census Bureau."
Higher Education Research Institute (HERI)
This UCLA-based research unit surveys and publishes data about college freshmen and seniors, among other materials. See the drop-down menu for Publications for the Freshman Survey and the Senior Survey.

Communication and Mass Media Complete
Scholarly and peer-reviewed resources for Communications and Mass Media.
Part of the Database Offerings in GALILEO, Georgia’s Virtual Library.
SocINDEX with Full Text
Scholarly full-text articles in multiple subdisciplines of sociology, including abortion, criminology & criminal justice, demography, ethnic & racial studies, gender studies, marriage & family, political sociology, religion, rural & urban sociology, social development, social psychology, social structure, social work, socio-cultural anthropology, sociological history, sociological research, sociological theory, substance abuse & other addictions, violence, and many others.
Part of the Database Offerings in GALILEO, Georgia’s Virtual Library.