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This guide's purpose is to provide resources and instruction to students in COMM 3021: Persuasion.
Use this page to navigate through, journal articles, books, statistics and other data sources, and additional help. On each page of this guide you'll find help with a variety of sources. Look for ways to reach your Odum Library librarians for additional help.
Books: Persuasion Theory
The SAGE Handbook of Persuasion by
Publication Date: 2012-01-01
This Handbook provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. Persuasion is presented in this volume on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion, to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns.
Power, Persuasion and Manipulation in Specialised Genres by
Publication Date: 2017-07-21
This volume focuses on the study of linguistic manipulation, persuasion and power in the written texts of professional communication, to go further into the understanding of how they are constructed, interpreted, used and exploited in the achievement of specific goals.