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HIST 6216/MLIS 7886 Student Guide 2: 1923-1928

Before the Stock Market Crash (1923-1928)

From 1923 to 1927, The Pine Branch experienced increases in paid advertisements published at the end of the journal nearly every year. There was a slight dip in the 1928 issue compared to 1927, but it was still an increase in advertisements from the first several years. The increase in paid advertisements could reflect the economic stability of the country as businesses could spend money on advertising because they trusted it would produce greater sales.

The Pine Branch, December 1923

This issue contains twenty-five advertisements across eight pages. Out of the twenty-two paid advertisements, twenty-two are small, two are medium, and one, for the Southern Stationery and Printing Company, is large.

The Pine Branch, December 1925

The 1925 issue has an increase in paid advertisements with twenty-seven advertisements across ten pages. Nineteen of the advertisements are small, seven are medium, and one is large for the Southern Stationery and Printing Company.

The Pine Branch, December 1926

The 1926 issue has the same number of advertisements as the 1925 issue with twenty-seven advertisements across ten pages; however, this year it contains two large advertisements instead of just one. In addition to the twenty-one small and four medium advertisements, this issue also has a large advertisement each for both the Southern Stationery and Printing Company and Friedlander Brothers.

The Pine Branch, December 1927

The 1927 issue has the most advertisements in total from 1923 to 1933 with forty-one advertisements across fourteen pages. This issue also has the largest number of medium-sized advertisements with ten medium, thirty small, and one large advertisement. More medium advertisements could reflect an economic rise as additional businesses can spend a little more on their advertising. 

The Pine Branch, December 1928

The 1928 issue has a decrease in paid advertisements from the previous year, but still more than 1923-1926. It has thirty-one advertisements across nine pages, with twenty-eight being small, two medium, one large for the Southern Stationery and Printing Company.